Background: Despite the availability of a range of therapies supported by strong evidence of efficacy—evidence-based therapies (EBT)—many individuals affected by posttraumatic stress disorder do not seek them out.
Proposed Solution to the Problem: The project team will enhance the ability and willingness of peers to deliver tailored messages about the benefits of EBT. There is substantial evidence that peer-delivered messaging is synergistic with messages delivered by health authorities.
Objectives: The team’s goals are to tailor evidence regarding the benefits of EBT for PTSD to meet the needs of veterans and to help veterans with PTSD who have benefited from EBT to help their peers benefit from them.
Activities: The team will work with veteran-facing organizations to educate the veteran community through both traditional and nontraditional media messaging. While messaging around PTSD therapy is widespread within VA health care, the team will present the evidence in other trusted sources used by veterans as information resources. The team will help veterans who have benefited from using such therapies to deliver personal experiences that reinforce the evidence base presented to the broader community.
Projected Outcomes and Outputs: The project team will generate a toolkit to help others replicate its success in other populations. It will include educational materials, including presentation notes, social media posts, camera-ready artwork, flyers, and brochures.
Patient and Stakeholder Engagement Plan: The key patient group is veterans and stakeholders include the Zablocki VA Medical Center and veteran-serving organizations. Each of the organizations will assist in dissemination through their existing media, as well as providing opportunities to present to small groups of veterans and healthcare providers.
Project Collaborators: The American Legion, Vietnam Veterans of America, and DryHootch of America are all longstanding partners with this group. They have collaborated with the team on the approach and key evaluation metrics.